Advertising agencies Insurance Markets

Describe the business, confirm its class, and see which Canadian insurers and MGAs write it, with their contacts and applications.

Professional, scientific and technical services › Professional, scientific and technical services › Advertising, public relations, and related services › Advertising agencies
NAICS 541810

Advertising agencies

Class definitionShow

This Canadian industry comprises establishments primarily engaged in creating advertising campaigns and placing such advertising in periodicals and newspapers, on radio and television, on the Internet, or with other media. These establishments are organized to provide a full range of services (through in-house capabilities or subcontracting), such as advice, creative services, account management, production of advertising material, media planning, and buying (i.e., placing advertising).

Check the class (10)Show
Conceptualizing and producing graphic designs, but not placing the advertising with media
Creating direct mail advertising campaigns
Event planning for advertising
Provincial tourism agencies
Purchasing advertising space from media outlets and reselling it to advertising agencies or individual companies directly
Search engine optimization
Selling media time or space for media owners
Tourism business associations
Writing promotional messages, but not placing the advertising with media
Underwriter questions (8)Show
✓Services provided and the share of fees from each
✓Annual fees, number of professionals and their qualifications
✓Written contracts, limitation of liability clauses and largest client
✓Professional liability claims or complaints in the last five years
✓Every operation the business performs, and the share of revenue from each
✓Years in business and the owners' experience in this industry
✓Annual revenue, payroll and number of employees
✓Prior insurer, and claims or losses in the last five years

Markets that write this class

Specialist programs come first. Taken from each market's own website; confirm appetite before you submit.

MGA
Errors and Omissions
Professional liability (E&O)

Six programs: technology, architects and engineers, professionals and consultants, accountants, real estate and property management, marketing and media. Limits up to $5M, defence outside limits (except US jurisdiction), worldwide territory, US revenue up to 20%. Fit: revenue around $3M or less, no open claims. Canadian firms outside Quebec. Optional CGL and legal expense add-ons.

Call 1-877-495-8777Broker portalChecked October 31, 2026
MGA
Media and Technology
Professional liability (E&O)
Call 1-866-328-1314Broker portalChecked October 31, 2026
Insurer
Media Liability, Music Liability and TV and Film E&O
Professional liability (E&O)

Media liability also offered for retailers, brands and non-profits.

Insurer
Professional liability
Professional liability (E&O)

Target premiums $10K+. Management consultants, research firms, event planners, training consultants, advertising, translation, claims adjusters, employment agencies, OH&S, interior designers, PR; architects and engineers form with cyber and media, limits $25M, revenue to $5M. Avoid actuaries, home inspectors, CPAs, investment firms, mortgage brokers, M&A consultants.

Call 416-304-1178Checked October 31, 2026
MGA
Professional Indemnity Insurance
Professional liability (E&O)

Architects, draftsmen and engineers, cyber and privacy, IT, management consultants, media professionals, white-collar placement agencies, surveyors and other miscellaneous occupations.

Call 1-888-516-4442Checked October 31, 2026
Insurer
Commercial Risk Appetite matrix
Several lines

Appetite matrix rating (strong, cautious, limited) by line (GL, E&O, environmental, auto, workers comp, umbrella, excess, property, equipment breakdown, inland marine, ocean cargo, multinational, business travel accident, management liability, cyber) for financial institutions, professional services, real estate, contractors, cultural, educational and healthcare institutions, retailers, wholesalers, entertainment, energy, clean technology, manufacturing, technology and life sciences classes. Ratings are colour coded in the PDF.

Professional service firms
Professional liability (E&O)

Products and services for professional service firms.

Call 416-359-3222Broker portalChecked October 31, 2026
Insurer
Media Liability, Technology and Professional Liability, Cyber
Professional liability (E&O)

Professional Services and Technology: cyber, media, professional liability and technology E&O.

Commercial Middle Market
Several lines

Multi-industry and single-industry specialists in construction, financial institutions, healthcare, life sciences, manufacturing, mining, oil and gas, power generation, professional services, real estate, renewable energy, technology, transport and logistics. Auto, CGL, cyber, D&O, equipment breakdown, inland marine, marine, E&O, property, surety, umbrella.

Call 1-800-268-9399Checked October 31, 2026
MGA
Media / Marketing Firms
Professional liability (E&O)

Advertising agencies, marketing consultants, web design, public relations firms and more.

Broker portalChecked October 31, 2026
MGA
E&O (Errors and Omissions Liability)
Professional liability (E&O)

Engineers, accountants, IT and media, architects, insurance brokers, real estate.

Call 905-595-8551Find an underwriterChecked October 31, 2026
MGA
Professional Liability (E&O) / Directors and Officers (D&O) insurance
Professional liability (E&O)

Engineers and architects, contractors, life science, consultants and various professionals, gyms and fitness centres, beauty salons and spas, technology consultants, media companies.

Call 1-833-656-3553Broker portalChecked October 31, 2026
MGA
All provinces and territories except QC
Media Errors & Omissions
Professional liability (E&O)

Broadcasting, publishing, advertising, printing, public relations, direct marketing, sales promotion. Limits up to $5M, defamation and IP infringement included.

Find an underwriterChecked October 31, 2026
MGA
Writes in AB, BC, MB, ON, SK, YT
Media
Professional liability (E&O)

Advertising and communications, TV and music producers, publishers, broadcasters, marketing agencies, influencers. Up to $10M.

Call 204-949-7000Broker portalChecked October 31, 2026
MGA
Media Liability
Professional liability (E&O)
Checked October 31, 2026
MGA
Media E&O
Professional liability (E&O)
Checked October 31, 2026
MGA
SWG PL: Professional Liability
Professional liability (E&O)

E&O combined with CGL for architects and engineers, IT and technology, media and multimedia, miscellaneous professionals, and tattoo, body piercing, permanent makeup and beauty operations (not exhaustive). Limits not published.

Call 1-800-668-4275Checked October 31, 2026
Insurer
Professional Liability (Sovereign Secure Pro)
Professional liability (E&O)

Claims made. Miscellaneous professional liability (printers, safety consultants, travel agents, event planners, bookkeepers, mediators, placement agencies, property managers, project managers, business consultants), miscellaneous malpractice (medical clinics, RMTs, naturopaths, rehabilitation therapists, EMTs, ambulance), architects and engineers, media liability (advertising, graphic artists, radio, PR and marketing), manufacturers E&O and excess E&O. Group programs for associations available.

MGA
Primary Liability (CGL)
Liability

Hard to place CGL. Classes include amusements, bingo halls, casinos and gaming, VLTs, entertainment, fitness, security providers, janitorial, machine shops, recycling and waste disposal, property managers, spas, tanning and tattoo parlours, food industry, feed mills, schools, arenas and venues, racetracks, zoos, IT, advertising and media, product recall, pyrotechnics, chemicals, plastics, biotechnology, alcohol retail, brewery and winery (no tasting room), and 100% USA sales.

E&O Professional Liability
Professional liability (E&O)

Classes include accountants, bookkeepers, architects and engineers, land surveyors, designers, computer consultants and software developers, advertising, marketing and media, publishers and printers, photographers, paralegals, claims adjusters, life agents, mortgage brokers, collection agencies, personnel placement, tour and travel, alternative health practitioners, physiotherapists, massage therapists, naturopaths and home health aides.

Call 1-888-302-9215Broker portalChecked October 31, 2026
MGA
Technology
Professional liability (E&O)

E&O, D&O and cyber, primary or excess, with optional legal expense and property. IT consultants, digital and social media marketers, defence technology firms and gaming developers.

Call 416-363-3431Checked October 31, 2026
Insurer
Commercial Package Policy (casualty core appetite)
Commercial package

Casualty-focused P&C: core appetite includes law firms, management consultants, financial institutions, insurers and adjusters, advertising, accounting; processed and frozen foods, clothing and textiles, non-critical auto parts, industrial machinery, electronics, furniture; IT consultants, software, network and website development; clothing, electronics, home goods and furniture stores, bakeries, florists. Minimum premium target $2,500; capacity $20M casualty, $20M property; property only in support of CGL; U.S. and foreign exposures for Canadian risks.

Call 416-214-2555Broker portalChecked October 31, 2026
MGA
Media & Marketing Professionals
Professional liability (E&O)
MGA
Design, printing and publishing E&O
Professional liability (E&O)

Interior designers and design services, printers, publishers and multimedia services such as advertising.

Find an underwriterChecked October 31, 2026
Insurer
Small business package: Business and professional services
Commercial package

Service businesses such as accountants, advertising agencies, real estate agents and legal services: equipment, tenant's legal liability, business income, legal expense and data compromise.

Medium-sized business insurance
Several lines

Property, fleet and garage, farm, umbrella and legal expense for mid-size and larger businesses in manufacturing, commercial realty, business and professional services, contractors and retail.

Broker portalChecked October 31, 2026
Insurer
Business and Professional Services
Several lines

Business consultants, print shops, hair salons and similar professional services, including vehicles used for commuting or carrying small products and mobile office equipment.

GCS Corporate Risk
Several lines

Property, liability and commercial auto for large businesses with alternative structures (captives, larger deductibles, retentions). Sectors: financial services, automotive, healthcare, food and beverage, realty, construction, manufacturing, business and professional services, warehousing and wholesale, mining.

Call 1-800-387-4518Broker portalChecked October 31, 2026
Insurer
Canada Mid-Market multiline
Several lines

Property, business income, equipment breakdown, crime, GL, umbrella and auto for companies with $25M to $500M revenue in manufacturing, wholesale and distribution, realty, retail, hospitality, business and professional services, technology and financial institutions. Minimum account premium $25,000; property to $500M TIV; GL $5M; casualty $25M. Focus on BC, Alberta and Ontario.

Call 416-928-5586Checked October 31, 2026
Insurer
Writes in ON
Commercial and Business Insurance
Commercial package

Church, contractor, home-based business, office, realty (landlord) and retail insurance.

Call 1-800-265-8792Checked November 1, 2026
Insurer
Writes in ON
Commercial Packages
Commercial package

Packages for offices, retail stores, contractors, churches, B&Bs, wineries, residential rentals and vacation rentals. Options include pollution at insured premises, cyber and data compromise, flood, equipment breakdown, D&O, contingent loss of income and by-law coverage.

Call 1-800-267-2126Broker portalChecked November 1, 2026
MGA
Errors and omissions
Professional liability (E&O)

Online quoting and binding for E&O launched in 2024.

Call 647-480-1515Checked October 31, 2026
Insurer
Small business insurance
Commercial package

Bundled business owner's policy for businesses under $10M revenue with local operations, such as retailers, independent contractors and local offices.

Call 1-844-327-2227Checked November 1, 2026
Insurer
Writes in ON
Office and Home-Based Business
Commercial package

Office and home-based business packages under the Business Insurance Program: buildings, contents, crime, income replacement and liability.

Call 1-844-638-3305Broker portalChecked November 1, 2026
Insurer
Writes in ON
Commercial Packages
Commercial package

Home business, retail store, church, apartment building owners, agri-business, office, contractors and fine dining packages.

Call 1-888-418-7770Checked November 1, 2026
Insurer
Writes in NS, ON
Commercial Insurance (incl. BizPak)
Commercial package

Programs for business and professional services, retail, contractors, automotive, culinary and hospitality, realty, plus BizPak. Building, stock, equipment, equipment breakdown, commercial liability, crime and business interruption.

Call 1-800-265-8813Broker portalChecked November 1, 2026
Insurer
Writes in ON
Commercial Packages
Commercial package

Apartment and residential rental, church, contractor's, home based business, office and retail packages, or a customized policy. Building, contents, equipment breakdown, business interruption, crime, liability, plus Data Compromise and CyberOne coverage.

Call 1-800-265-3033Broker portalChecked November 1, 2026
Insurer
Professional and technical services
Several lines

Errors and omissions, commercial property, CGL, commercial vehicles and privacy breach for professionals offering technical services.

Call 1-844-799-9755Broker portalChecked October 31, 2026
Insurer
Writes in ON
Commercial Insurance
Commercial package

Residential rental, commercial realty, church, office, contractors, home based business, retail stores, wineries and light manufacturing. Options include equipment breakdown, sewer backup, flood, earthquake, crime, cyber, umbrella, business interruption and professional liability for certain professions.

Call 1-800-265-5206Checked November 1, 2026
Insurer
Writes in ON
Business Insurance
Commercial package

Retail, offices, apartment owners, churches and contractors, including loss of income protection.

Call 1-800-561-4136Broker portalChecked November 1, 2026
Insurer
Professional services
Professional liability (E&O)

Professional liability for professionals.

Call 1-800-461-5079Broker portalChecked October 31, 2026
Insurer
Professional services
Professional liability (E&O)

Professional liability (E&O), plus E&O, D&O and an office package through Markel Connect.

Call 416-601-1133Broker portalChecked October 31, 2026
MGA
Errors & Omissions (E&O)
Professional liability (E&O)

Medical malpractice, architects and engineers, contractors professional, recruitment and staffing, oil and gas, professional services, financial institutions.

Insurer
Writes in ON
Business Insurance Packages
Commercial package

Retail, office, contractors and church packages. Church package has all perils building and contents. Contractors package includes office contents, earnings, glass and signs, valuable papers, accounts receivable, contingent loss of income and pollution.

Call 1-800-268-3069Broker portalChecked November 1, 2026
Insurer
Writes in AB, BC, MB, NB, NS, ON, PE, SK
Office Pro
Commercial package

All-in-one package for office settings and business owners. Replacement cost, stated amount or 90% co-insurance.

Call 1-800-565-1000Broker portalChecked October 31, 2026
Insurer
Office package
Commercial package

Covers personal property of officers, employees, volunteers and visitors.

Call 1-800-370-2888Broker portalChecked October 31, 2026
MGA
Office package
Commercial package

Online quote.

Call 1-888-339-6069Checked November 1, 2026
Insurer
Office Pak (business office insurance)
Commercial package

Package for office businesses: property, liability, loss of income, cyber coverage.

ProService Pak (professional services insurance)
Commercial package

Package for professional service businesses: property including specialized professional equipment, liability, loss of income, crime, equipment breakdown, cyber.

Checked October 31, 2026
MGA
Professional E&O
Professional liability (E&O)

100+ miscellaneous professions. Professional liability, D&O, cyber and fiduciary, packaged with property, BI, crime, CGL and legal expense. Up to $10M, excess to $20M; defence costs in addition, first dollar defence.

Call 1-877-532-6864Broker portalChecked November 1, 2026
MGA
Commercial General Liability
Liability

Focus on contractors, manufacturing, wholesale and distributors, real estate, professionals and technology, from small office exposures to complex contractors.

Find an underwriterBroker portalChecked October 31, 2026
Insurer
Writes in ON
Commercial Packages
Commercial package

Church, home based business, office, residential rental and retail packages for lower hazard operations, each with property, loss of earnings, crime and CGL. Non-package policies considered for risks outside package eligibility. Equipment breakdown and income replacement available.

Call 1-800-422-3996Checked November 1, 2026
Insurer
Writes in ON
Business Insurance Program
Commercial package

Retail, offices, apartment owners, churches and contractors. Buildings, contents, tools and equipment, stock or cash, crime, income replacement and premises, products and operations liability.

Call 1-800-265-5595Broker portalChecked November 1, 2026
Insurer
Writes in ON
Business Insurance
Commercial package

Retail stores, offices, apartment owners and contractors. Building, contents, tools and equipment, stock or cash, crime, income replacement and liability.

Call 1-800-565-3523Checked November 1, 2026
MGA
Offices
Commercial package

Packages for office occupants, from administrative offices to medical clinics.

Checked November 1, 2026

More in Professional services

Other business types in this industry, each with its own market list.

For insurers and MGAs
Reach brokers the moment they classify a risk

Get listed free, confirm your listing to show it as verified, or ask about a sponsored placement on the classes you write. Sponsored placements are always labelled.

Listings show what each market publishes on its own website, checked on the date shown. Appetite and contacts change, so confirm with the market before you submit. Industry classes: Statistics Canada, NAICS Canada 2022 Version 1.0, under the Statistics Canada Open Licence. TrueNorthCE is not affiliated with the markets listed. Listings marked Sponsored are paid placements.